MA in mass communication and journalism
MA Mass Communication Syllabus
Semester 1 (MA Mass Communication Syllabus)
Semester 2 (MA Mass Communication Syllabus)
Semester 3 (MA Mass Communication Syllabus)
Semester 4 (MA Mass Communication Syllabus)
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MA Mass Communication Syllabus
Semester - 1 (MA Mass Communication Syllabus)
Paper - 1 - Basic principles of communication
unit 1. concept and definition of communication, types of communication, relation between Mass Communication And journalism
unit 2. communication models smcr locel Shannon Weaver was good shram new com and McLean Model
unit 3. theories of mass communication bullet individual difference selective exposure selection perception personal influences theory two step flow multi step flow sociological theories cultivation agenda setting uses and gratification
Unit 4 - normative media's theories - Australian, libertarian, communist media, social responsibility, development communication, democratic participant media theories
Paper 2 - Origin and growth of media
Unit 1 .Historical development of the press in India role of the press in India's freedom movement study of leading newspaper in India since 1947 the vernacular press in India with reference to the Hindi language press web based regional newspapers
unit 2. to development of radio as a medium of mass communication in India growth of FM and satellite radio community radio in India
Unit 3- development of TV as a medium of mass media in India growth of DTP IPTV and satellite channels in India
unit 4 - a brief early history of silent Indian cinema early Taki error in India growth of different types of films such as documentary and feature films parallel and commercial cinema in India
Paper 3 print media
unit 1. concept of news,, elements and sources, news fact collection, news agencies and presentation
unit 2. editing writing of reliance layout graphics writing style and translation
Unit 3. designation and responsibility of editorial wing
Unit 4. introduction of different writing styles feature interview review article analysis satire cartoon editorial and letters to editor
Paper 4- Public relations and Advertising
unit 1. concept elements and importance of public relation tool of PR, qualities of PRO publicity and propaganda
unit 2. corporate communication and PR campaign government and non-government public relation organisation
unit 3. advertising purposes and fiction development types advertisement copy formation advertisement and psychology advertisement campaign duties mint agencies impact of advertisement
unit 4. media management planning organisational setup advertisement and circulation moral professional Aptitude
Paper 5 practical and comprehensive viva voce
Semester 2 (MA Mass Communication Syllabus)
Paper 1 - Media laws and ethics
Unit 1. constitution of India fundamental rights freedom of speech and expression and their limitations article 19 provisions of declaring UN agency and their effects on media
unit 2. Brief history of press laws in India contempt of court parliamentary privileges Indian penal code laws of defamation
unit 3 official secret act Right to information act press and registration of books act working journalist act rule and function of press council silent features of cinematography act 1953 prasar bharati act
unit 4. information technology and convergence bil cyber laws features of cable television act silent features of copyright act media and human Rights courts and guidelines suggested by press council and press commission coats of radio television advertising and public relations
Paper 2 - Basic Computer Applications
unit 1. definition generation and basic components of computer classification and types of computer input output devices computer hardware and software memory is types of memory storage devices operating system
unit 2. use of DTP in media applications office automation software MS word MS Excel and MS PowerPoint
unit 3. introduction to the designing and photo editing software CorelDRAW and Photoshop introduction to text formatting software is make MS word and wok Express
unit 4. brief history and services of internet email video conferencing internet telephone ne setting blocks use net websites portals and search engines online newspapers channels magazines advantages and threats in internet communication
Paper III - Development Communication
Unit 1 - concept of development theory is role of media in comprehensive development
Unit 2. development communication and its role panchayati Raj community development agriculture education
Unit 3. media writing and presentation for rural needs writing for new literature person traditional forms of mass communication and their relation with modern ones role of mass media in social change
unit 4. issues of mass media related with development child women and youth welfare write up surprised class environment help biodiversity scientific development spiritual development
Paper 4 -Media Writing
unit 1. principles of writing for the media difference between journalistic and literary writing, conception and development of an idea
Unit 2. art and craft of writing for print media writing creative heads and intro , writing styles needed for journalism kinds of reporting investigate to interpretative and in-depth
Unit 3. basics of writing for radio, simplicity and directness creating word images basic radio script basics of writing for television creating visual language radio and TV interview techniques
unit 4. writing for new media writing for public relations press notes personal is a copywriter for advertisement house journals newsletters bulletin boards
Paper 5 - Practical and comprehensive viva
Semester- 3 (MA Mass Communication Syllabus)
Paper 1 - Radio program and production
Unit 1. Radio news, radio talk, feature a drama interview and running commentary
unit 2. program planning and production process audience research and feedback in program planning equipment for radio production radio set up and the transmission and related technical process
unit 3. microphones importance types sound recording mechanics sound mixer sound transmission over lines radio news gathering vehicles
Unit 4. production elements of radio programmes speech narration dialogues sound effect music seconds criteria for a successful programs simplicity title and invhistories listeners to TV
Paper 2 - TV program and production
unit 1. TV news documentary, tele film ,TV magazine, serial, interview and talk show
Unit 2. Stages of TV - pre-production , production and post-production process, components of video camera working principles of a video camera basics shorts and their compositions grammar and glossary of TV production camera movements and camera angles normal angles and wide angles
unit 3. video editing meaning and significance process and principles of editing techniques of news telecast techniques of outside board cost special reference to event of this ENG and multi camera studio production
Unit 4. duties and responsibilities of the director producer editor camera person floor manager and production assistant duties and responsibilities of sound recordist technical director said designer and makeup person qualities of TV presenter comparing and news anchoring
Paper 3 - Web Journalism
unit 1 - Introduction to network topology learning, introduction to internet, definition and tools security issues on internet
unit 2 -application of computer in media and its facts Windows MS word Excel and PowerPoint Adobe Photoshop Express Adobe premiere pro and macromedia flash sound forge
unit 3 -webpage website homepage search engine email web browser multimedia
unit 4 -the principles of web journalism and its development concept of convergence and its uses in media and industry epaper and e-Learning
Paper 3 - Communication research
unit 2. quantitative and qualitative research approach to communication research content analysis survey historical experimental and case studies
unit 3. - techniques of Data collection sampling methods question schedule interview primary and secondary data
unit 4. data handling analysis and presentation use of statistics in research
Paper 5 - practical and comprehensive viva
Semester 4 (MA Mass Communication Syllabus)
Paper 1- Corporate Communication and Media Management
Unit 1. concept significance and objectives of corporate communication establishing media relations designing communication plans and understandings publics, tools and strategies of publication pre publication exercises,
unit 2. Organisational setup of a newspaper magazine and electronic channel ownership patterns and roll appropriated ship Private limited companies public limited companies trust cooperative management in media definition and concept basic principle of management need and importance of Management
Unit 3. editorial management organisational set-up of editorial department functions of editor managing editor News editor sub editor and other senior members
Unit 4. advertising management organisational setup of advertising department function of advertising management circulation management organisational setup of circulation department importance of circulation promotional schemes
Paper 2 advanced reporting
Unit 1. news values basic norms criteria for testing a copy and selecting news stories colour in and objectivity in reporting electronic news gathering devices and sources ethics of reporting and professional hazards
Unit 2- interpretative reporting investigative reporting depth reporting crime Court reporting economic and agriculture reporting educational reporting reporting
Unit 3. organisation of news desk advanced technology of news editing editing of special WhatsApp lament electronic page layout and photo editing
Unit 4. editorial writing columns writing feature writing book and film review need a proofreading basics of translation writing still needed for journalism
पेपर 3 - हिंदी जर्नलिज्म
यूनिट 1 - हिंदी भाषा की प्रकृति एवं स्वरूप हिंदी भाषा की उत्पत्ति एवं विकास क्रम, हिंदी , मानक हिंदी, हिंदी हेतु संवैधानिक उपबंध एवं राजभाषा अधिनियम
यूनिट 2- स्वतंत्रता से पूर्व हिंदी पत्रकारिता प्रारंभिक युग भारतेंदु युग द्विवेदी युग गांधी युग स्वतंत्रता के पश्चात हिंदी समाचार पत्रों एवं पत्रिकाओं की प्रगति स्वामित्व के स्वरूप में परिवर्तन आंचलिकता का बोध
यूनिट 3- हिंदी साहित्य में मीडिया के विविध रूप रेडियो टेलीविजन फिल्म ऑनलाइन मीडिया जनसंपर्क एवं विज्ञापन में हिंदी संवाद समिति और हिंदी रेडियो प्रसारण हेतु हिंदी टेलीविजन प्रसारण और हिंदी हिंदी और इंटरनेट ऑनलाइन समाचार पत्र वेब पेज हेतु लिख
यूनिट 4 - साहित्यिक पत्रिकाएं राजनैतिक एवं समसामयिक हिंदी पत्रिकाएं महिला एवं हिंदी पत्रिकाएं, बाल पत्रकारिता भूमंडलीकरण और हिंदी में वाणिज्य एवं आर्थिक पत्रिकाओं की उपयोगिता
Paper 2(B) - Public Relations
Unit 1. definition of public relation concept of public relation advertising and publicity ethics for public relation professionalism career aspects of public relation
unit 2. evolution of public relation Indian models the propaganda model the publicity model the public relations model public relation strategies
unit 3. is a public relation organisation and structure of public relations functions of public relations structure planning public relations campaigns and programs research in PR
unit 4. information and radio relations services ministry of information and broadcasting , press information bureau, press conference All India radio and doordarshan public relations press and electronic media house journals the public relations message design communication technology in public relations interactive radio and TV, internet and website
Paper C - Cinema Studies
unit 1. nature of films elements and characteristics forms and social issues films are film language the component of the raw material and equipment the story screenplay and script the actors crew member and the director the process of filmmaking
unit 2 - popular cinema and film industry in India policy of Indian government film division and and fdc committee and working groups on cinemas findings and recommendations satellite communications new media and film industry film directors Dada saheb phalke satyajit Ray sen adoor gopalakrishnan Bengali Raj Kapoor
unit 3. Indian film industry birth of a nation and important films of The silent era the early era the important films made by the directors of the National films documentaries in India at talkies
Unit 4 - theories and criticism realistic theory or terriest psychoanalytic ideological feminist reading columns film criticism appreciation
Paper 4 - Dessertation
Paper 5 practical and comprehensive viva
(MA Mass Communication Syllabus)
