RMLAU Mass Communication Department Organised seminar on future challenges in mass media
Internet is changing the landscape of media: Prof. Mukul Srivastava
Ayodhya. A seminar on the topic “Future Challenges in Mass Media” was organized in the Department of Mass Communication and Journalism of Dr. Ram Manohar Lohia Avadh University on Saturday. Addressing the seminar, Prof. Mukul Srivastava, Head of the Department of Journalism and Mass Communication, Lucknow University, Lucknow said that the media landscape is changing due to the influence of Internet in the media sector.
The challenges of creating news for all are increasing keeping in mind the audience, readers and listeners. Social media is also becoming a challenge before the mainstream media. For this, the biggest weapon of the mainstream media is the presentation of news and special linguistics.
He said that being a media person, you have to keep a close eye on the social change taking place. What is right? It is the responsibility of the mainstream media to determine what is wrong. Digital media has changed the way technology and news are presented in all fields.
If digital media has created a challenge, then it has also opened the doors of unlimited possibilities. Prof. Mukul cautioned the students that vocabulary, language usage and presentation will be able to give you recognition and opportunities. Because in the present time one has to prove himself by presenting factual news before the mainstream media.
Presiding over the seminar, Dr. Vijayendu Chaturvedi, the coordinator of the department said that the career possibilities in the field of mass media are endless. For this, students will have to focus more on contemporary topics with technical proficiency.
Dr. Raj Narayan Pandey and Dr. Anil Kumar Vishwa, the teachers of the department welcomed the guest in the program and honored them with mementoes and angavastras. On this occasion A large number of students were present including Subhash Singh, Chandrashekhar Soni, Sandeep Shukla, Abhishek Tiwari, Roshni Kumari, Shalini Nishad, Geetanjali Sharma, Pragati Thakur, Praneeta Rai, Manisha Ojha, Yashini Dixit, Ayushi Singh, Shreya Maurya, Shailesh Yadav, Sharad Yadav, Nilesh Dwivedi.
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